INSIDE BRAND RITUALS

The Do’s and Don’ts of Running a Daily Deal

Running a deal with sites like Groupon and LivingSocial can be a risky venture, but it doesn’t mean local merchants have to feel like they’re following in Felix Baumgartner’s Red Bull-sponsored free-fall trail in the sky…

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The Super Bowl and Brand Rituals

Rituals are associated with religious observances and are defined as a set of behaviors that spring from an integration of attitudes, beliefs, and behaviors. In the world of commerce, brands become brands because they have…

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