INSIDE BRAND RITUALS

In my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I talk about why it’s important for brands to build a committed bond with their best customers. I also talk about brands […]

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In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I talk about how we’re living in a time-starved world.  Consumers don’t want long messages anymore. They are very happy […]

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