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INSIDE BRAND RITUALS

The Super Bowl and Brand Rituals

Rituals are associated with religious observances and are defined as a set of behaviors that spring from an integration of attitudes, beliefs, and behaviors. In the world of commerce, brands become brands because they have…

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Are you a Brand Marketer – or a Marketeer?

The extra e is intentional, designed to change the very sound of the word so many of us have come to accept as a working professional title. People who go shopping, who take their cash and perceived needs to the marketplace…

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Why Hollywood Is Not In The Movie Business
Chicago Brand Rituals Launch Party